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June 03, 2005

スモールビジネスのためのブログ活用のすすめ

『スタッフアドバイザー』(税務研究会)での連載が復活しました。今回は「スモールビジネスのためのブログ活用のすすめ」ということで、ブログのビジネスでの使い方について紹介しています。

とはいえ、私の屁理屈よりも実際どう使っているか見てもらった方が早いだろうと「今月のピカイチブログ」という囲みを用意しまして、そこで事例紹介することにしています。

その第1回に登場してもらったのがちょっと素敵なビジネスブログ~その1で取り上げた「ブラザー社員のブログ brotherhood」です。

実は案内役の松原さんに代わり時々顔を出す上司の古橋さんは知り合いでした。松原さんの上司ということを知らずに掲載のお願いをしたのでした。すると広報からのメールとは別に見覚えのある名前のメールが。古橋さんからでした。

古橋さんには<@nifty/マーケティングフォーラム>でサブマネジャーをお願いしていました。マネジャーの私がズボラでしたから、その分負担をかけてしまったのではないかなと思います。製品開発に明るいのはもちろん、確かなマーケティグマインドを持っている人でありました。

それで合点が行ったのでした。こんな「暴挙」(?)普通の上司じゃOKするわけないもの。ブログなんて怪しげなもの企業がそう簡単に始めるわけがありません。その価値をきちんと理解していて、どう使えば良いのかの見通しの立てられている推進者や理解者がいなくては……。古橋さんならその辺見抜いているでしょうし、どうしたら良いかもわかっているでしょう。かてて加えて新しいことを始める勇気も持っていますしね。

掲載誌を贈らせていただいたところ、折り返し広報から問い合わせメールが来ました。記事の一部を引用して「ブラザー社員のブログ brotherhood」で紹介しても良いかとのこと。願ったりかなったりの話ではありますが、次の号が出るまでは私の一存では決められません。独占的な使用を『スタッフアドバイザー』に認めているのですから、著者といえどもそれを覆すことはできません。当然のことながら編集部の了解をとって「どうぞ」と返事をしました。

ところが掲載されません。やっぱり掲載するのはやめたんだと思っていたのですが、先ほど見つけました。2005年5月13日に掲載されていたのです。しかしこの日は2本記事があって、パッと見てわからないところにあったので見落としていたのでした。私の一番言いたかったことをくみとって紹介してくださっています。どうもありがとう!

ブログはファンをつくるための道具です。そこのところを押さえていないと失敗しますよ。ビジネスブログで成功しようとするなら、読むべき本はブログ本じゃないですね。今のところまだ核心を突いてきている本は私の知る限り出ていないです。

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« 外国の教科書研究を開始~日本政府への手紙 | Main | 遠交近攻~新たな日中関係を考える »

Comments

平誠さん、こんにちは∈^0^∋
ブログって、意外と難しいですね。
何が難しいかといえば、より多くの人に知って
もらうことが・・・。
結構 悪戦苦闘ですね。
後ほど、ご紹介されているところ拝見させて
いただきます。
くまさんことくまボンでした。ではでは(^.^)/~~~

Posted by: くまさん | June 03, 2005 at 09:38 AM

くまさん、おはようございます。
はい、SEO(search engine optimization)に向いているなどと喧伝されていますけれども、嘘とは言わないけれども針小棒大に語られているのではないかと思いますね。過大評価ですよ。

要は中身のある情報に皆興味あるわけで、そういう情報発信を続けていれば自ずと支持してくれる人、言ってみればファンは必ず増えてくるものです。

ただ短期間でアクセスを増やそうとしている人やそれによって金銭的ベネフィットを得ようとしている人にとっては、そんなこと言っていられないのでしょうが。

私はくまさんのようにきちんと読んでくれる人がいることに価値を認めています。ですから、内容が建設的なものであるならばトラックバックもコメントも歓迎しています。遠慮しないでトラックバックやコメントをいただければと思っています。

ところでくまさんのところは訪れる方がかなり多いのではないかと思うのですが、どんなところに気を使っているのでしょうか。工夫している点、苦心している点などありましたら教えてください。

Posted by: 平 誠 | June 03, 2005 at 11:11 AM

平誠さん、\(^o^)/こんばんは!
まだまだ、多いなんていえる数ではないです。
僕自身の希望数とはかけ離れています。
ただ、ぼくのところの一つの特徴は、キーワードの
設定ではないか、なんて思っています。
検索エンジンからの初回訪問者が件数的に多く、
一定の数で入れ代わっていますね。徐々に定着してい
ただければ、嬉しいと思っています。
どうしたら、自分のブログに一度でも立ち寄って
もらえるか、毎日模索中です。
本来書きたいと思ってることを実はまだ、
数回しかアップしてないのです。(^。^/)ウフッ
くまさんことくまボンでした。ではでは(^.^)/~~~

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